The Wild Bird Expo™ and 4th annual Heart of America Gift Show™
Click here to visit the Expo website.
"Some 52 million Americans feed the birds and they spend about $5 billion a year on bird seed and feeders," says Mel Toellner, also known as Birdman Mel, owner of the family operated business Gold Crest Distributing sponsoring the Expo. "Whether they are bird-watching hobbyists, environmental enthusiasts or simply want to help the birds, all share a passion for birding. For retailers, this is an attractive customer market offering dedicated, repeat customers committed to buy bird feed and feeding accessories to support their lifestyle passion."
Brenda Wright, coordinating this year's Wild Bird Expo, is pleased to announce that internationally-recognized authority on the affluent consumers Pamela N. Danziger will be the keynote speaker. Drawing on research for her book written for and about specialty retail, Shops that POP! 7 Steps to Extraordinary Retail Success, Pam will present a talk entitled, "Make Your Birding Shop POP! Secrets to Get Customers Flocking to Your Doors."
Commenting on her presentation, Danziger says, "Birders know the key to attracting different birds to their feeders is selecting the right type of seed. So too in retail. To draw the best customers to your store requires that you offer them the right mix of product and experiences. How to attract customers with the right retail 'food' will be what I share."
Several popular features remain part of the schedule including opening night Oktoberfest celebration, Share Night, industry-relevant seminars, the latest new products and services, and much more.
The Wild Bird Expo™ has become known as North America's premier wild bird show and event and boasts the largest gathering of wild bird industry retailers, vendors and experts. Over 120 backyard nature vendors and 1,000+ retailers from 45 states and 3 provinces of Canada attended last year. Wright states, "We anticipate the attendance record to continue to grow with this year's show as we've already received more sign-ups than this time last year. We urge anyone interested in attending this year's event to reserve their spot early on." Other details and features of this year's show will be released within the next couple months.